The 7 steps needed to define your brand:

1. Determine your target audience:
   Before you can define your brand, you need to know who you're trying to reach. Determine who your ideal customer is, including their age, gender, interests, and values.
   
   
2. Identify your unique selling proposition (USP): 
   What sets your brand apart from your competitors? What is your unique selling proposition? Determine what makes your brand unique and how it can solve your target audience's problems.
   
   
3. Craft your brand story:
   A brand story should explain why you started your business or personal brand and how you're fulfilling a need in the market. This should be authentic, compelling, and aligned with your brand's values.
   
   
4. Develop your brand voice:
   The way you communicate your brand is important. Establish your brand voice by defining your tone, language, and personality. This will help you create a consistent voice across all your marketing channels.
   
   
5. Choose your visual identity:
   Your visual identity includes your logo, color scheme, typography, and imagery. Choose a visual identity that aligns with your brand's values and appeals to your target audience.
   
   
6. Create a brand style guide:
   A brand style guide is a document that outlines the elements of your brand, including your visual identity, brand voice, and messaging. It helps ensure consistency across all marketing channels.
   
   
7. Test and refine:
   Once you've established your brand, test it out in the market and refine it as needed. Solicit feedback from your target audience and make adjustments to ensure your brand is resonating with them.

Defining your brand takes time and effort, but it's essential for building a strong and recognizable identity. By following these steps, you can create a brand that resonates with your target audience and sets you apart from your competitors.